Tesla Car
You
may have noticed the buzz over the Coming release of apple’s first pair of
Smart glasses. But there’s even more anticipation over This According to the
reuters news agency. Apple is now building an electric Vehicle. It won’t be a
ride hailing service like Google’s waymo but a car for personal Use.
The company has a reputation for sleek And
stylish designs that won’t Disappoint And neither likely will the apple car But
we don’t yet know what it’ll look Like.
Nor has the company even admitted it’s Working
on a vehicle. Apple is notoriously obsessed with Secrecy when it comes to what
it has on The drawing board, But as tesla CEO Elon Musk once pointed Out.
It’s pretty hard to hide something when You
hire a thousand engineers to do it. Not surprisingly apple’s ambitious plans
Are meant to compete with tesla, When tesla unveiled its first electric Car in
2008
The roadster it apparently piqued the Interest
of the late apple CEO Steve Jobs. Jobs is said to have been in Awe of the
brilliant engineering Behind the tesla and wanted to build a Car as well.
Tim cook who took over from jobs is Believed
to have approved the apple Project.
Codenamed titan how important is it that Apple
not miss out On cars, I think there is a major Disruption
Looming there senior executives Reportedly
toured BMW's plant in leipzig Germany as early as 2014, To see how it builds
its vehicles and Also poached a lot of top talent from Tesla including jamie carlson,
The engineer who led tesla’s autopilot Team powertrain test engineer john Ireland.
And tesla’s vice president of Engineering Chris
Porrid Who recently left apple to join the Croatian car manufacturer remods, Over
the years it’s believed as many as 5,000 people have been working on Apple’s
supposedly Secret project a labor force, similar in Size to hyundai’s american workforce.
It hasn’t been an easy road for apple it Started out without a clear vision of
What it wanted in a car whether it Should be fully autonomous or
Semi-autonomous and then it apparently Switched gears so to speak. Hardware
expert bob mansfield came out of retirement and is said to have Shifted the
company’s focus to Developing an autonomous driving system, For a car that
someone else would build But then it appeared apple reassessed Its goals once
again And decided to build a car after all in 2018
Apple hired tesla engineer doug field to Lead
the project alongside Mansfield. The company then laid off about 200 People as
part of restructuring And appeared to refocus its efforts on Building an entire
vehicle With all the add-ons you might expect. From a world leader in tech. For
example it has even applied for Patented technology that can alter the Tint of
car windows. So that passengers can control how much Those from the outside can
see when they Look in.
A key part of apple’s strategy is to Make
longer lasting and cheaper Batteries the most expensive Single component in an
electric car. Today a battery pack can cost more than Ten thousand dollars
Apple is reportedly looking into a Battery design that sounds similar to
Tesla’s.
With enlarged cells to pack more active
Material inside.
To increase driving range, while also Reducing
some of the redundant Structures within the package itself to Bring down the
weight Size and cost tesla hopes the Advancements in battery technology, mean
It can bring the price of an electric Vehicle.
Down to 25,000 in a few years, This has always
been our dream from the Beginning of the company making it more In line with
gasoline and diesel fueled Vehicles.
If apple uses similar technology it Would be
able to make an affordable car For the masses as well Ironically apple once had
the chance to Buy tesla.
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| Apple Car |
Tesla nearly went bankrupt during the Darkest
days of production for the model 3, when there were delays in automating Its
battery factory in nevada. Musk says he approached the apple CEO About a deal
but cook Refused to take the meeting tesla. Eventually overcame its production Problems.
But it only took 17 years to become Profitable.
Proving that manufacturing automobiles Is a struggle.
A big advantage for tesla going forward Is
that it will manufacture virtually. Every component of its vehicles in-house Including
its new batteries, Which will drive down costs. Apple Doesn’t have that kind of
manufacturing Know-how.
So it’s likely to rely on an outside
Manufacturer to build the car. Just as it relies on other companies to Make the
iphone.
Same goes for potentially tapping Partners for
elements such as sensors to Help with self-driving Apple could be seen testing
out various Sensors a few years ago on a lexus. Though its own vehicle could
hardly be Sleek and stylish with this bulky Addition.
In order to further its self-driving Expertise
apple also purchased drive AI In 2019 a self-driving vehicle start-ups.
Designed to operate as a shuttle service Its entire car division has now moved
Under the leadership Of john G and andrea apple’s senior vice President of AI.
And machine learning so clearly what Apple has
in mind Is much more complex than simply Building upon its software system.
Apple carplay which allows features of The iphone to be available on the
In-built display of another company’s Vehicle.
So the big question is when can we see An
apple car on the road Reuters is suggesting as early as 2024. Although the
pandemic could delay things, Because of supply chain issues Despite all of the
hurdles the potential Rewards are.
Staggering tesla is already the most Valued
automaker in the world. Worth more on paper than the seven top Card companies
combined It recently joined the prestigious s p 500 index fund.
And its stock price appears to know no Limits.
However if apple cuts into Tesla’s profits it could temper tesla’s Share price.
Although Some analysts point out apple is more of A threat to legacy automakers
like ford Rather than tesla. Some have accused apple of having lost Its
innovative edge following the death Of Steve Jobs.
But a car would be a game changer and With the
age of mobility setting in. Is it any wonder a giant of the tech Industry also
wants a piece Of the ev pie it’s going to be an uphill Battle to catch up with tesla.
Tesla sold about half a million cars in 2020. So here’s a question for you if
the Growth rate is 50 Year over year by what year will tesla Sell 20 million
cars annually which is The target?
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